Your podcast is content marketing. If you're ready to commit to a content marketing strategy, it can be one of the least time intensive ones.
Brief summary of show:
Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges?
While podcasting may be a lot of work, it can bring tremendous benefits and rewards to your positioning within your industry, as well as showcase you as the go-to lawyer in your niche.
Joining me for this conversation is Robert Ingalls, a recovering attorney, speaker, and the founder of LawPods, one of the first podcast production and marketing agencies for law firms.
At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.
Robert speaks frequently on Podcast Marketing, Entrepreneurship, Prioritizing Mental Health, and Law Office Technology. He’s also a Girl Dad, mentor, traveler, and longboard skateboarder.
Robert gives listeners actionable tips on:
[1:20] How Robert landed up in podcasting vs. in a courtroom
[7:45] Where to start if you’re considering a podcast for your firm
[8:50] Is podcasting truly a lot of work?
[12:45] Figuring out who your audience is
[16:00] How to show up with a better podcast angle
[18:05] Who a podcast may not be a good fit for
[28:00] Time vs. Cost when it comes to podcasting
[30:40] Setting up a podcast correctly
[35:40] Why tech truly matters
[38:10] Robert’s book review
[44:10] One big takeaway from this episode
Robert Ingalls' Book
From the publisher:
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company―but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
Upon reading this book, you will know:
- How to build trust with buyers through content and video.
- How to turn your web presence into a magnet for qualified buyers.
- What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
- Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
- How to achieve buy-in at your company and truly embrace a culture of content and video.
- How to transform your current customer base into loyal brand advocates for your company.
They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.