A good strategy always starts with a total online presence.
Brief summary of show:
Why is having a marketing strategy so important?
Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?
What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay.
Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.
Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband – from skiing to hiking to biking to camping.
Steve gives listeners actionable tips on:
[1:50] The start of Duct Tape Marketing
[2:50] How marketing has changed
[5:35] Starting with strategy to get the results you’re looking for online
[7:35] What ‘pain points’ are
[13:55] The Marketing Hourglass
[17:55] How simplicity, being clear and direct leads to more growth
[20:30] The wrong metrics to pay attention to
[23:30] Sara’s book review
[28:15] What people get wrong about marketing
[32:45] One key takeaway from this episode
Sara Nay's Book
From the publisher:
A step-by-step system for creating customers and clients for life.
In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This book introduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.