It's not that I don't believe in SEO, I just believe that there's a better way. And the better way is to start with questions.
What is it that your customers want to know?
Brief summary of show:
For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy.
But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO.
Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed.
Today, Lorraine is a successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow.
We talk about:
• How to create content for great SEO, without relying on keywords
• Creating content that answers questions
• How to provide value on your website and keep your visitors engaged
• Tips to re-optimize a blog post
Lorraine Ball's Book
From the publisher:
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
Made to Stick by Chip Heath
Calculator for discovering your marketing budget