Jeff Felten
Email Marketing Strategist
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Connect with Jeff:
One of my philosophies with email is to be human. And part of being human is to be honest and transparent.
Jeff Felten
Episode 079
Show Notes
Brief summary of show:
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?
Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.
As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:
[1:20] How Jeff decided to focus and narrow in on email marketing
[4:10] Why Jeff’s approach to email marketing is different and personalized
[6:20] Defining ‘generosity’ and ‘social proof’
[9:00] How to balance being corporate and professional vs. relatable
[12:30] How email marketing is different than a blog you’d put on a website
[13:35] How to collect emails and bring them into an email sequence
[14:40] What is an email welcome sequence
[24:30] Email sequences you can run once a case has been closed
[30:55] Jeff’s book recommendation
[38:00] One thing Jeff knows works when it comes to email marketing
Jeff Felten's Book
From the publisher:
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
– The Five Components of Effective Positioning
– How to instantly connect an audience to your offering’s value
– How to choose the best market for your products
– How to use three distinct styles of positioning to your advantage
– How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
