Ultimately, if you play the game and you prove to Google that you are as much of an authority, if not more of an authority on something than they are, you will overtake them.
Brief summary of show:
In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic.
In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive – a productized SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM.
Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors.
Pete gives listeners actionable tips on:
• How SEO works
• Why SEO is a long term game
• Is there a quick route to good SEO?
• How the Google bots work
• Why your site health is imperative, and three ways to improve it
Pete Everitt's Book
From the publisher:
In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand.
Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model.
Rise of the Youpreneur by Chris Drucker
Calculator for discovering your marketing budget