This week
This week on the podcast we discuss:
What’s Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody
In this episode of Counsel Cast, “What’s Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody,” we delve into the critical aspects of email marketing for law firms, pinpointing common pitfalls and how to avoid them.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients’ immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
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About
When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
Harness the power of our podcast's expertise for your law firm.
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