Tanya Brody
Email Marketing Strategist
Connect with Tanya:
You want to be emailing people every single week. You want to be nurturing them along through that funnel so that they get to the point where they actually say, yes, I'm ready to buy.
Tanya Brody
Episode 132
Show Notes
Brief summary of show:
In this episode of Counsel Cast, “What’s Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody,” we delve into the critical aspects of email marketing for law firms, pinpointing common pitfalls and how to avoid them.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients’ immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The “Hill She Will Die On” is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
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Tanya Brody gives listeners actionable tips on:
00:00 Intro
01:19 Common Mistakes Lawyers Make in Marketing
01:54 The Importance of Knowing Your Audience
03:33 Simplifying Legal Jargon for Better Client Communication
05:33 Email Marketing: A Tool for Client Retention and Acquisition
08:06 Nurturing Clients Through the Marketing Funnel
18:05 Leveraging Lead Magnets for Law Firms
25:41 Navigating Email Overwhelm: A Strategic Approach
26:32 Crafting the Perfect Welcome Sequence
27:36 The Art of Email Sequencing for Engagement
28:34 Why Law Firms Struggle with Email Campaigns
29:25 The Importance of Delegating Email Marketing
33:06 Compliance and Email Marketing: Navigating the Legalities
39:27 Book Recommendation
42:31 One thing that works
Tanya Brody's Book
In our quest to continuously bring invaluable resources and insights to the forefront for our esteemed audience of legal professionals, this month’s selection for the Thought Leaders Library is nothing short of a marketing revelation. Chosen by the distinguished Tanya Brody, our upcoming episode dives deep into the methodologies and strategies outlined in Ryan Deiss’s seminal work, “Invisible Selling Machine.”
At the heart of every thriving law practice lies the art of converting leads into clients seamlessly and inconspicuously. Ryan Deiss masterfully unveils the blueprint to an automated marketing system that operates quietly in the background, nurturing leads without the need for constant oversight or intervention. This is the essence of the ‘Invisible Selling Machine’—a system designed to engage, convert, and retain clients with minimal fuss but maximum efficiency.
Tanya Brody, a connoisseur of effective marketing strategies within the legal domain, brings her keen insights and experiences to highlight how Deiss’s principles can be tailor-fitted to the unique challenges and opportunities faced by law firms today. Through our discussion, we aim to shed light on the following facets of the book:
From the publisher:
What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful o carefully crafted email messages), making sales while you sleep is not only possible… it’s downright simple! In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address… …this book is for you.
