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What’s the next big thing in AI Marketing? with Frank Mendoza

Frank Mendoza

founder of Catalytic

Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.

Connect with Frank:

Don't take what AI says and just copy paste and move on -- you have to apply a bit of human judgment. In the future, that's going to play a huge part in our ability to take advantage of these technologies.

Frank Mendoza

Episode 102

Show Notes

Brief summary of show:

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. 

 

While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical.

 

Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin.

Frank gives listeners actionable tips on:

[1:10] When AI exploded into everyone’s knowledge

• [3:50] Other AI technology other than ChatGPT

• [6:20] Differences between ChatGPT and Google Bard

• [9:50] Caution against copying and pasting straight from AI without editing

• [13:30] Predictions for how AI will continue to evolve

• [18:20] Are content consumers attracted to AI copywriting, and the impact to writing style

• [29:35] Frank’s book review

• [35:05] One big takeaway from this episode

Frank Mendoza's Book

From the publisher:

Data Science should be viewed as a business discipline, not just another Information Technology (IT) activity. Data Science provides the ability to derive and drive new sources of customer, product and operational value.

It also drives measured business differentiation by:
•Optimizing the organization’s key business and operational processes.
•Mitigating compliance, regulatory and security risks.
•Uncovering net-new sources of customer, product and operational value (revenue).
•Creating a more compelling, differentiated customer experience.
Consequently, it’s critical that every business stakeholder learn how to “Think Like a Data Scientist” and we convert every business stakeholder into a “Citizen of Data Science.”

The Art of Thinking Like a Data Scientist by William Schmerzo