Just because it's the next trend, doesn't mean it's right for you in this moment. Not all of us need to be in on the next trend.
Brief summary of show:
As marketing trends continue to evolve, what’s next when it comes to digital marketing?
Do you need to be on every single platform? How do you know if your content is landing for your client?
Joining me for this conversation is Jessica Aries.
Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results.
Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association’s Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin.
We talk about:
• [2:50] The leading industry to watch when it comes to digital marketing trends
• [4:25] The biggest trend to watch right now
• [6:10] Marketing in the Metaverse
• [14:30] TikTok and the power of short form video content
• [16:15] Tips to script content to keep it short
• [20:20] Why you should never copy your competitor’s strategy
• [23:50] How to create a digital marketing plan with flexibility
• [27:05] Jessica’s book recommendation
Jessica Aries' Book
From the publisher:
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it.
Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.
The Analytical Marketer by Adele Sweetwood
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