When you are telling a story, you want to anchor to what is familiar.
Brief summary of show:
What story should you tell?
What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you?
Joining me for this conversation is Karen Eber.
Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders, has almost 2 million views.
As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies reimagine and evolve how they build leaders and teams, transform culture, and tell stories. Karen works with Fortune 500 companies and universities like General Electric, Microsoft, Facebook, Kate Spade, MIT and London School of Business.
She has inspired many through her articles published in Fast Company. Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner. She is writing a book on storytelling, to be published with HarperCollins in 2023.
Karen gives listeners actionable tips on:
[2:10] Is there a stigma around the word ‘story’?
[3:50] The difference between telling a story and presenting information, and Karen’s Five Factory Settings of the brain
[11:10] Our goals when telling stories
[13:05] How to tell stories without creating assumptions
[16:25] Why your stories can’t be all about you
[25:30] The ‘lazy brain’ of storytelling
[26:40] Karen’s book review
Karen Eber's Book
From the publisher:
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.
You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.
Immersion by Paul Zak
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