The number one thing is differentiating yourself in the marketplace. You're asking somebody to give up money to hire you to do something for them -- they have a lot of choices.
Brief summary of show:
What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up?
Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development.
They tap into decades of academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups.
We talk about:
• [2:10] Where to begin with marketing strategy and why it’s the first starting point for law firms
• [5:00] How to learn and know your worth as a new lawyer
• [7:15] Why you want to know who you’re talking to in the market
• [11:15] Planning your business and career goals
• [17:00] Where most failures happen
• [22:55] How to find your way while figuring out your strategy
• [24:45] Knowing which clients are right and meant for you
• [26:40] Kim and Todd’s book recommendations
• [34:35] Two big takeaways from this episode
Kim & Todd Saxton's Book
From the publisher:
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Drive by Daniel Pink
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