Mark Graban
author, speaker, consultant, and podcaster
Mark Graban is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT.
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Do not forget the impact of a metric when measuring the effectiveness of something.
Mark Graban
Episode 59
Show Notes
Brief summary of show:
What measures of success matter most when it comes to marketing efforts and lead conversion?
How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?
Joining me for this conversation is Mark Graban.
Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT.
We talk about:
[2:00] The traditional definition of performance metrics and the clean operational experience
[5:15] The Japanese Kaizen Model
[10:40] What we should be measuring and why it matters
[14:55] Using intake forms to measure success rates
[24:35] The statistics you don’t need to pay attention to
[37:45] Mark’s book review
Mark Graban's Book
From the publisher:
We live in the Information Age, and much of that information comes to us in the form of numbers. But before numerical information can be useful it must be analyzed, interpreted, and assimilated. Unfortunately, teaching the techniques for making sense of data has been neglected at all levels of our educational system. As a result, through our culture there is little appreciation of how to effectively use the volumes of data generated by both business and government. This book can remedy that situation. Readers report that this book as changed both the way they look a data and the very form their monthly reports. It has turned arguments about the numbers into a common understanding of what needs to be done about them. These techniques and benefits have been thoroughly proven in a wide variety of settings. Read this book and use the techniques to gain the benefits for your company.
Understanding Variation by Donald Wheeler
Calculator for discovering your marketing budget
