Understand not only which channel you are getting leads from, but the quality of the leads that you're getting.
Brief summary of show:
What is the anatomy of a marketing strategy?
Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating leads?
In this episode, Caleb Roche joins me to discuss the three elements of a marketing strategy and how you can leverage each to create a sustainable plan for your firm.
Born and raised in Enid, Oklahoma, Caleb brings a personalized approach to each and every client of his. With a degree from the University of Central Oklahoma in Marketing and a M.B.A from West Texas A&M University, he finds innovative ways to reach new target customers and expand your business no matter where you start.
Combining strategy with implementation, he focuses on building long-term customers through data-driven decision-making. With experience working with both small and large companies, he has the experience to help businesses create strategic marketing plans that focus specifically on each business’s strengths, not just a one size fits all/template-based strategy.
Caleb gives listeners actionable tips on:
• [1:55] Why we need a marketing strategy
• [7:50] Why we can’t put all of our eggs in one basket
• [9:40] The three different pieces of a marketing strategy
• [17:35] How to shift your content to align with your new strategy
• [31:50] The importance of defining your positioning
• [34:00] Knowing the actions you need to take with your strategy
• [39:00] Caleb’s book recommendation
Caleb Roche's Book
From the publisher:
When Richard Rumelt’s Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response – whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.