Are we still practicing law the same way that was handed down from us? Really think differently about that because the world has changed. Our clients are changing.
Brief summary of show:
What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you.
How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones.
One of the biggest pieces to any lucrative marketing strategy is ensuring that empathy piece in every touchpoint – it’s what makes you the expert lawyer.
My guest this week, Laura Hartnett, has been on both sides as the lawyer and the client. She spent almost 15 years as a management consultant, litigation associate for national and international law firms, and in-house counsel for a Fortune 100 company. Now she brings her experience to law firms and legal departments consulting lawyers how to use legal design thinking to make lawyering better.
We talk about:
• What is design thinking?
• Why empathy is important in building client relationships
• Why design thinking is an integral piece in your overall marketing strategy
• How empathy translates into a detail of your client intake process
• Why celebrating failures is a good thing, and how to use it as a redirection
Laura Hartnett's Book
From the publisher:
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there’s another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval–and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become.
Think Again by Adam Grant
Calculator for discovering your marketing budget