What everyone gets wrong about personal branding with Chris Gensheer

Chris Gensheer

personal brand growth & content strategist

Chris is a personal brand growth and content strategist who helps busy professionals go from best-kept secret to go-to expert with their online content. He has coached 100’s of clients – from Disney and globally recognized nonprofit leaders to startup founders and regional lawyers – on their personal brands, helping them get clear on their positioning and develop their on-brand and in-demand content.

Connect with Chris:

You are a professional and you have a reputation. Let's be intentional about how we cultivate that reputation online.

Chris Gensheer

Episode 084

Show Notes

Brief summary of show:

What does every lawyer get wrong about personal branding?


In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.


Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority. For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own category, and monetizing your personality.


Throughout the episode, Karin and Chris explore the idea of branding when it comes to personal brand, discussing its importance and how it can impact your career as a lawyer. Tune in to Counsel Cast to learn from the experts and gain valuable insights into the world of law and counseling. Plus, stick around until the end to hear Chris’ book recommendation.

Chris gives listeners actionable tips on:

[1:35] What personal branding is

[4:00] How personal brand reinforces referral marketing

[8:35] The ‘elevating authority’ and how it works

[10:30] Tactics to demonstrate your industry authority 

[17:50] Monetizing your personality 

[18:35] Tips for lawyers to transform their personal brand

[24:45] Positioning your personal brand and creating your own category 

[27:30] What is ‘branding’ when it comes to ‘personal brand’

[31:00] Chris’ book recommendation


Chris Gensheer's Book

From the publisher:

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of…

· Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.
· Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.
· David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.

As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”

Linchpin by Seth Godin