What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak

Gert Mellak

founder and CEO of SEO Leverage

Gert Mellak is the founder and CEO of SEOLeverage.com – an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, that has led to clients stick to his consulting program for years, while steadily improving their results.

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Gert Mellak

Episode 133

Show Notes

Brief summary of show:

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm’s reputation is inherently part of its marketing strategy. 

Gert elaborates on the insights from his book ‘Fix Your Online Reputation,’ explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm’s online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.

Episode Highlights:
  • Discover the pivotal role of online reputation management in securing and expanding your law firm’s referral base.
  • Gert Mellak unveils proven strategies for bolstering your law firm’s presence and prestige online.
  • Understand common pitfalls in law firm marketing and how to avoid them, with a special focus on leveraging word-of-mouth referrals.
  • Learn actionable steps for immediate improvement in your online reputation and long-term strategies for sustained growth.

In This Episode:

  • Explore the nuances of managing your law firm’s online reputation with expert insights from Gert Mellak.
  • Gain a comprehensive understanding of why many law firms fail to capitalize on their online presence and how to rectify this.
  • Discover the interconnectedness of online reputation management and referral growth, and why it matters for your firm.
  • Equip yourself with knowledge and tools to transform your law firm’s approach to online marketing and reputation management.

Find answers and more on our website,

For exclusive content and in-depth resources

Gert Mellak gives listeners actionable tips on:

00:00 Intro
00:50 The Importance of Online Reputation for Law Firms
02:12 Understanding and Managing Negative Reviews
04:22 Strategies to Improve Online Reputation
11:42 Google Knowledge Panel and Business Profile
17:21 Leveraging AI and Consistent Information
21:54 Starting the Internal Audit
23:59 Quick Fixes to Save Money
24:49 Common Mistakes in Reputation Management
26:57 Proactive Strategies for Positive Reviews
31:24 Thought Leaders library
35:14 Managing Social Media and Personal Life
42:08 One thing that works

The Checklist Manifesto by Atul Gawande

Gert Mellak's Book

For the Thought Leaders Library, our latest book selection is “The Checklist Manifesto” by Atul Gawande, specially chosen by Gert Mellak. This choice underscores the importance of simplicity and reliability in achieving excellence, particularly in fields where the stakes are high and errors can be costly. Gawande, a renowned surgeon and writer, compellingly argues that despite the complexity of modern professions, the humble checklist can significantly improve outcomes, ensuring efficiency and accuracy.

In “The Checklist Manifesto,” Gawande draws from his own experiences in medicine, as well as examples from aviation and construction, to show how checklists can prevent avoidable failures. He explores the science behind the checklist’s power and how this simple tool can be optimized for various industries, including law, where meticulousness and precision are paramount.

This selection is particularly apt for members of the Thought Leaders Library, as it not only highlights a practical tool for enhancing performance but also encourages a mindset of continuous improvement and rigor. Through Gert Mellak’s recommendation, readers are invited to explore how the principles outlined by Gawande can be applied to law firm marketing, online reputation management, and beyond, offering a pathway to not just success, but excellence in their endeavors.

From the publisher:

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.

In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.

An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

The Checklist Manifesto by Atul Gawande