One thing you shouldn't do is replicate the strategy that worked for someone else.
Brief summary of show:
On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space.
Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients.
Michelle gives listeners actionable tips on:
• The number one thing people overlook when it comes to strategy
• Why your marketing strategy is more than simply developing a website
• The key piece every law firm needs to integrate into their marketing strategy
• Why you should never replicate someone else’s successful strategy
From the publisher:
Elizabeth Gilbert digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.
Big Magic by Elizabeth Gilbert
5 things everyone gets wrong about strategy