For non-product business, e-commerce is really anything with a payment gateway.
Brief summary of show:
What does ecommerce look like for lawyers?
Can you be in ecommerce without a product-based business?
Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small businesses launch and grow successful websites and ecommerce stores.
Kathryn gives listeners actionable tips on:
[1:25] How e-commerce applies to law firms and law firm websites
[3:05] Website requirements for non product-based ecommerce
[9:00] The mistakes people make when it comes to ecommerce
[11:40] The best ecommerce platforms
[16:55] Kathryn’s book recommendation
Kathryn Smith's Book
From the publisher:
Strawberry daiquiris. Skinny martinis. Vodka sodas with lime. These are the cocktails that come in sleek-stemmed glasses, bright colors and fruity flavors—these are the Girly Drinks.
From the earliest days of civilization, alcohol has been at the center of social rituals and cultures worldwide. But when exactly did drinking become a gendered act? And why have bars long been considered “places for men” when, without women, they might not even exist?
With whip-smart insight and boundless curiosity, Girly Drinks unveils an entire untold history of the female distillers, drinkers and brewers who have played a vital role in the creation and consumption of alcohol, from ancient Sumerian beer goddess Ninkasi to iconic 1920s bartender Ada Coleman. Filling a crucial gap in culinary history, O’Meara dismantles the long-standing patriarchal traditions at the heart of these very drinking cultures, in the hope that readers everywhere can look to each celebrated woman in this book—and proudly have what she’s having.
Girly Drinks by Mallory O'Meara
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