Stop chasing logos. You don't need to appear in 65 media outlets in order to have an impact.
Brief summary of show:
What are the myths when it comes to being published?
Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What do outlets look for when it comes to running a story?
Joining me for this conversation is Cindy Constable.
Cindy is a strategist, writer, and speaker. She is a Business Transformation Strategist, founder of Women Breaking The Mold, and co-founder of Results Global Impact Consulting Agency. Cindy specializes in communication by helping Vision-driven business leaders to create an equitable and inclusive workplace culture that respects and embraces each other’s humanity while continuing to multiply profitability.
Cindy gives listeners actionable tips on:
[2:30] What ‘being published’ means
[7:15] Where public relations and marketing tie together
[9:00] How to become a regular contributor
[11:15] Self publishing through Forbes
[15:00] Why contributors get banned from publishing
[16:40] Different publications and how they align
[19:55] How to determine what to write about
[23:30] Storytelling and speech writing
[30:35] Myths around having a different opinion than someone else when it comes to publishing
[39:00] Cindy’s book review
[45:50] The importance of brand management and carefully choosing the words you use
Cindy Constable's Book
From the publisher:
The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership is the business book for the modern world. Trudi Lebrón has spent the last decade working as a DEI and impact coach for businesses, nonprofits, and entrepreneurs.
And what she learned over that time was that making a lasting change wasn’t about fixing old systems; it was about building a new one. In this seminal work, Trudi lays out a plan for all businesses, leaders, entrepreneurs, and coaches to remix business, so that equity and impact become synonymous with profit and power.
Trudi provides lessons on understanding the long-term impacts of living in a hyper-capitalist, post-colonial world (aka White People Sh*t) and an examination of the way we have viewed wealth (whether as an obsession or an obscenity). She will compel business owners and leaders to rethink how they do business.
Trudi shares ways to create an antiracist business in a capitalist system, showing readers:
How to make the shift from toxic capitalism to justice-based commerce – Trudi has spent years working with corporate leaders, online entrepreneurs, and mid-level managers on understanding how to build profitable businesses based on ethical transparency, justice-based leadership, and equitable business practices. She explains how justice can be found in a system that places profit above all else, re-imagining our economic systems not just in theory but in practice.
How to move from the streets to the suites (“-isms” in business) – Trudi identifies the new form of leadership, which isn’t from above but is built from the trust, creativity, and community usually found in the streets. As younger generations demand a new world order, the old one is dying and is being replaced with something remarkably more dynamic, equitable, and wealth-generating for all.