Jesse Stein
Founder & CEO
Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners.
Connect with Jesse:
The most important thing when it comes to content marketing is to be thinking about how you add value to your audience. It's all about give, give, give, give, and then you get.
Jesse Stein
Episode 096
Show Notes
Brief summary of show:
In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space.
Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer.
Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com.
Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners.
Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania’s Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo.
Jesse gives listeners actionable tips on:
• [2:55] How to create a system for content marketing and why it matters
• [4:15] Leveraging AI to help you with content marketing
• [9:30] Keeping your ego out of your content
• [16:50] Not creating duplicate content
• [19:05] How to talk about your wins without being overpowering
• [23:05] Creating content that is authentic and relatable
• [27:55] Meeting your audience where they are
• [35:35] Learning from your mistakes and trying again
• [40:00] Jesse’s book review
• [42:00] One key takeaway to implement right away
Jesse Stein's Book
From the publisher:
Perhaps no book in this generation has had a more profound impact on our intellectual and spiritual lives than The Road Less Traveled. With sales of more than seven million copies in the United States and Canada, and translations into more than twenty-three languages, it has made publishing history, with more than ten years on the New York Times bestseller list.
Written in a voice that is timeless in its message of understanding, The Road Less Traveled continues to help us explore the very nature of loving relationships and leads us toward a new serenity and fullness of life. It helps us learn how to distinguish dependency from love; how to become a more sensitive parent; and ultimately how to become one’s own true self.
Recognizing that, as in the famous opening line of his book, “Life is difficult” and that the journey to spiritual growth is a long one, Dr. Peck never bullies his readers, but rather guides them gently through the hard and often painful process of change toward a higher level of self-understanding.
