In 2022, I think the biggest trend is going to be in that micro social network. How can you cultivate that community around your business and your brand?
Brief summary of show:
Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year.
I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends.
Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience in the social media space. She has been featured on Fox, Ticker News, Medium, Voyage Denver, and more sharing her strategies on how to gain a consistent strategy to gain new leads using social media. Katie specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm.
We talk about:
• [1:00] How Katie begins to figure out the trends
• [2:45] Why social media is important
• [4:00] Why trends even matter
• [5:30] Creating micro communities
• [15:10] How audio experiences like Clubhouse changed with the Pandemic and what we learned about watching trends
• [22:50] Social audio vs. Social media
• [26:20] Katie’s book recommendation
Katie Brinkley's Book
From the publisher:
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
Building a StoryBrand by Donald Miller
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