Philippa Gamse
Digital marketing strategist
Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She’s helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline.
In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing.
Connect with Philippa:
Knowing the numbers is completely useless to you unless you know what you're looking for. And what you're looking for is what do you want your website to do for you?
Philippa gamse
Episode 120
Show Notes
Brief summary of show:
In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy.
Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and avenues to potentially extend their income. Philippa emphasizes the need for businesses to understand what they want their website to achieve and use analytics to see if these goals are being met.
Philippa is an Internet veteran of more than 20 years, author, and international business school faculty. She’s helped clients in N. America, Europe and the Middle East to create effective digital marketing strategies and understand their digital analytics data to grow their business both online and offline.
In the course of reviewing more than 5,000 websites, Philippa has found that almost all of them were leaving money on the table, either in missed opportunities for revenue growth, new products, services or target markets, or by wasting money on ineffective marketing.
Philippa gives listeners actionable tips on:
[0:00] Intro
[2:00] How to start looking at websites and their numbers
[7:00] Branded vs. non-branded keywords
[8:00] Leveraging video content
[14:40] How to know if a customer journey is working on your website
[21:26] Credibility issues
[28:07] Tips for when your content isn’t registering with your clients
[33:19] Book review
[36:18] One big takeaway from this episode
Need more?
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Philippa Gamse's Book
From the publisher:
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards .
