People aren't buying from your company. Nobody cares about the organization. What they care about is the person.
Brief summary of show:
In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases.
He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed.
Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”.
He’s the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE.
He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits”
With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1389 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT.
He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar!
Ely gives listeners actionable tips on:
[3:45] How we make client relationships better
[4:35] Replying in a timely manner
[5:45] Setting the expectations and timeline for client work
[9:40] Communicating client expectations
[12:15] Living by your calendar and scheduling platforms
[15:40] Making your calendar invites stand out
[21:50] Setting up your automations and automated sequences
[28:50] Case studies to prove this concept
[33:55] How to handle client communication once cases are wrapped up
[45:00] Ely’s book review
[50:05] One big takeaway from this episode
Ely Delaney's Book
From the publisher:
The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.
In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success.