Frank Mendoza's Book

From the publisher:

Data Science should be viewed as a business discipline, not just another Information Technology (IT) activity. Data Science provides the ability to derive and drive new sources of customer, product and operational value.

It also drives measured business differentiation by:
•Optimizing the organization’s key business and operational processes.
•Mitigating compliance, regulatory and security risks.
•Uncovering net-new sources of customer, product and operational value (revenue).
•Creating a more compelling, differentiated customer experience.
Consequently, it’s critical that every business stakeholder learn how to “Think Like a Data Scientist” and we convert every business stakeholder into a “Citizen of Data Science.”

The Art of Thinking Like a Data Scientist by William Schmerzo