Mandy Hoskinson’s Book Listen to the Episode From the publisher: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their… Continue reading Positioning by Al Ries
Jesse Ringer’s Book Listen to the Episode From the publisher: Jer Thorp’s analysis of the word “data” in 10,325 New York Times stories written between 1984 and 2018 shows a distinct trend: among the words most closely associated with “data,” we find not only its classic companions “information” and “digital,” but also a variety of new neighbors―from… Continue reading Living in Data by Jer Thorp
Ross McDaniel’s Book Listen to the Episode From the publisher: You’ve seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri, FiberFix, Lumē Deodorant, (and more). You’ve laughed along with millions of others. And you’ve learned new euphemisms for poop, which can come in handy if you’re ever apparated back to junior high. But who creates all… Continue reading From Poop to Gold by Chris Jones
Marcus Ohanesian’s Book Listen to the Episode From the publisher: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories… Continue reading Stories that Stick by Kindra Hall
Matthew Stafford’s Book Listen to the Episode From the publisher: Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world’s leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially… Continue reading 10x Is Easier Than 2x by Dan Sullivan
Jessica Aries’s Book Listen to the Episode From the publisher: In its first and second editions, Tomorrow’s Lawyers became an international bestseller, widely read and cited by practitioners and students. The third edition focuses on the law and lawyers in the 2020s. For Richard Susskind, the future of legal service is neither Grisham nor Rumpole. Instead, he… Continue reading Tomorrow’s Lawyer by Richard Susskind
Kai-Markus Mueller’s Book Listen to the Episode From the publisher: Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that… Continue reading Noise by Daniel Kahneman
Frank Mendoza’s Book Listen to the Episode From the publisher: Data Science should be viewed as a business discipline, not just another Information Technology (IT) activity. Data Science provides the ability to derive and drive new sources of customer, product and operational value. It also drives measured business differentiation by:•Optimizing the organization’s key business and… Continue reading The Art of Thinking Like a Data Scientist by William Schmerzo
Clay Vaughan’s Book Listen to the Episode From the publisher: Are you seeking financial freedom? How about a thriving business and healthy relationships? What about all that plus a vibrant faith that impacts the world and enough time in your day to make it all happen? Then Expert Ownership is for you! Best-selling authors and nationally acclaimed entrepreneurs, David… Continue reading Expert Ownership by David and Jason Benham
Jason Rutel’s Book Listen to the Episode From the publisher: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every… Continue reading Marketing Made Simple by Donald Miller
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