Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with Simple Numbers Straight Talk Big Profits by Greg Crabtree, this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. 

Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm’s key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. 

Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree’s down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You’ll be fascinated to learn: Why your numbers are lying to you (and why you are the cause!) How labor productivity is the key to profitability and simplifying human resource decisions