Services

Strategic marketing consulting & creative services for the legal industry.

Marketing Co-Counsel®

Our Signature Service

meeting

Most law firms don’t have a marketing problem. They have a clarity problem.

They’re investing in tactics without a strategy. Getting a website without a plan. Running ads without knowing if the right people are seeing them. Working with vendors who know marketing but don’t know law.

The Marketing Co-Counsel® plan is different. It is a strategic partnership built specifically for law firms — one that starts with a clear picture of where your firm is headed and builds a marketing program designed to get you there.

As your Fractional Law Firm CMO, we identify exactly what your firm needs, develop a plan that fits your goals and budget, and execute alongside you so nothing falls through the cracks.

This is not a package. It is a partnership.

What does it look like?

Marketing Co-Counsel® is tailored to your firm.
There are two ways firms typically come to us.

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new approach

For firms launching from scratch or rebuilding their brand to reflect a new direction.

We build your brand, design and launch your website, and activate the Growth Engine to keep your firm visible and generating leads long after launch day.

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Market Authority

For established firms ready to move beyond general marketing and into targeted local dominance.

We sharpen your SEO, maximize your advertising return, and put the Growth Engine to work so your firm keeps building authority month after month.

Marketing Co-Counsel®

Our Signature Service

meeting

Let’s be candid, the way you’re doing marketing isn’t working. 

Options are overwhelming and budgets are impossible to predict. How do you really know what you need to stand out? 

What is a Marketing Co-Counsel®?

As a Fractional Law Firm CMO, we can precisely identify your needs and formulate a strategic plan, ensuring that your marketing efforts are effectively aligned with your firm’s goals.

What Does It Look Like for Your Law Firm?

The Marketing Co-Counsel® plan is a tailored partnership designed to transform your marketing efforts and deliver measurable results. Discover how it can be applied to your firm.

Plan Examples

new approach

Implement a winning strategy to confidently launch your new firm. Refresh your existing brand to reflect an expanded team, changing focus, or new approach.

Launch your law firm confidently. Refresh your existing brand to reflect an expanded team, changing focus or new approach. Make digital marketing work for you.

Implement a website strategy to launch & grow your firm.

Expanded Growth

fractional law firm cmo Create a marketing engine to drive expanded growth in your local area. Maximize the return on your advertising spend. Position your firm for command of your local market. Move beyond a general SEO strategy to a targeted focus on expanded growth in your local area. Maximize the return on your advertising spend and be found in your local market. Leverage your expertise for greater exposure and success.

Your program is built around your firm.

Based on our research and your goals, we select and combine the services that will have the most impact for your firm. Not every firm needs everything, and we will never recommend something that doesn’t serve your specific situation.

A program for your firm might include any combination of the following:

Brand Strategy

A strong brand strategy will affect every aspect of your firm’s operations, and will position your firm as being able to meet your clients’ needs on a logistical and emotional level.

Website Design

Potential clients are most likely to first encounter your firm via the web, so you must have a website that conveys your expertise and professional and builds trust in your audience from the moment they arrive on your domain.

The Role of SEO in Reducing Marketing Efforts for Your Law Firm

SEO & PPC

Search engines are constantly updating their algorithms, so it is important to work with a trusted partner who stays abreast of these changes to ensure your website is always optimized for the best possible search rankings.

Content Writing

Content development must be an emphasis in any law firm’s marketing strategy. Regularly publishing content provides consistent value to your target audience and showcases your firm’s expertise in your field so you can be found by the right clients.

Photography

High-quality images make a difference in the appearance and validation of a website. Rather than relying on stock photos our photography services help your firm get quality custom headshots and photos of your firm.

Authority tour

A curated podcast tour for that builds trust and elevates your brand’s visibility. For law firm owners who are ready to be seen, heard, and chosen. The Authority Tour puts you in front of trusted audiences and turns visibility into credibility.

Podcast Production

Creating your own podcast gives you an outlet through which you can go in-depth on subjects of interest to potential clients and demonstrate your expertise and passion for your field.

Social Media

Social media presents a significant opportunity for your firm to meet your audience right where they are and to develop meaningful connections through actual interaction. When used well, social media platforms can be powerful lead generation tools.

Technical Services

Your website is critical to your firm for tasks such as generating leads, engaging clients, and supporting revenue as the hub of your digital marketing efforts. It is crucial that you ensure it is available 24/7 without interruption, and that it’s updated and secure.

Our Work

Increased Traffic, Increased Business, and Increased Revenue

Boosting Search Rank and Revenue at Azemika & Azemika

The Azemikas expressed concern over the company previously running their website. They felt the company’s product looked unprofessional and that content was not updated often enough.

We knew we could help, so we dug into their challenges and created a plan that would help them solve those problems.

rejuvenate an online presence​

Turning Clicks into Clients: How LSAs Fueled Growth

The Chavez-Freed Law Office is a Philadelphia-based firm focused on Civil Rights, Anti-Discrimination, Criminal Defense and Prisoner Advocacy. They are driven by a mission to uphold the principles that all people are equal and possess the unalienable rights to life, liberty and the pursuit of happiness. 

When Leticia Chavez-Freed first approached us at Conroy Creative Counsel, they were seeking a website that genuinely embodied their core values and spoke authentically to their audience. However, despite a strong reputation in the legal community, they eventually faced challenges in generating consistent, high-quality leads from their website, so they approached us again for advice, knowing we understood their brand and mission.

Launching a new firm with a comprehensive marketing strategy

Strong Online Presence, Brand Recognition, Growth and Recruitment

Transforming Legal Branding & Online Presence for PSWM

By partnering with Conroy Creative Counsel, Papetti Samuels Weiss McKirgan successfully launched a new firm that not only reflects their professional values but also competes effectively in a crowded market. 

The comprehensive branding, strategic planning and online presence created by our creative legal marketing agency have been instrumental in their ongoing growth and success.

Make evidence based decisions about marketing.

Discover the RIGHT marketing budget for your firm's goals.