Clay Vaughan
entrepreneur and business growth strategist
Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay’s vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients.
Connect with Clay:
The way to get someone's attention in the first 2.5 seconds is to talk about their problem. Emphasize their problem and they will watch until the end.
Clay Vaughan
Episode 101
Show Notes
Brief summary of show:
In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI.
Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay’s vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients.
In 2022, Clay had a successful multi-million dollar exit from two of his content creation businesses, providing an opportunity to invest further in his family, team, and community. He considers his family to be his most important mission in life.
Clay gives listeners actionable tips on:
• [3:00] How to begin with a video you really want to work online
• [4:00] Tips to clarify your message
• [5:30] Scripting videos and emphasizing on pre-production
• [6:45] Creating a pre-production process
• [8:20] Telling your story as an attorney vs. telling a story about client successes
• [10:20] Where lawyers go wrong with video
• [13:10] Presenting your cases as personal wins, instead of monetary wins
• [22:25] How to make video content convert
• [27:45] Video call to actions that work
• [30:40] Clay’s book review
• [34:10] One thing Clay knows that works
• [35:00] Should you create different video content for each platform?
• [37:35] One big takeaway from this episode
Clay Vaughan's Book
From the publisher:
Are you seeking financial freedom?
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Based on Scripture as a manual for business development, their 12-step program walks you through the path they took to scale their business from one location in NC to 100 offices in 35 states, achieving financial freedom by the age of 33 and gaining their time back to focus exclusively on impact around the world.
In these pages, you’ll discover the mindsets and the methods that will drive your business to success and empower you to pursue your God-given calling in the marketplace while strengthening your core relationships at the same time.
