A quick recommendation for attorneys: build a checklist of things that you need from every client, every single time. Put your logo on it, and give it to them to help them in the process.
Brief summary of show:
In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss.
We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and techniques to engage potential clients.
After studying Gila Monsters at Arizona State University, Ben started his first company Scorpion Sweepers, a pesticide-free scorpion control company in Phoenix, Arizona. While building his business, he also worked full-time, ascending the ranks at marketing agencies in the valley.
Ben has been lucky enough to win 14 marketing awards and has been featured on all news stations in Phoenix, Inside Edition, Animal Planet, The History Channel, Discovery Channel, the show Diry Jobs, the front page of The New York Times, and more.
Ben gives listeners actionable tips on:
[2:20] How he became Marketer of the Year
[5:45] Marketing campaign touchpoints to consider adding in to your strategy
[8:30] Solidifying a good marketing baseline
[9:50] How to get momentum using PPC campaigns
[14:20] Offline marketing activities that are still effective
[20:05] How to keep potential clients engaged
[25:20] Creating different marketing touchpoints
[29:05] Ben’s book review
Ben Holland's Book
From the publisher:
The book that revolutionized business communications has been updated for today’s communication challenges. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
This new edition addresses issues that have arisen in recent years. You’ll learn how to:
• Respond when someone initiates a crucial conversation with you
• Identify and address the lag time between identifying a problem and discussing it
• Communicate more effectively across digital mediums
When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a Crucial Conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.
Whether they take place at work or at home, with your coworkers or your spouse, Crucial Conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you’ll never have to worry about the outcome of a Crucial Conversation again.