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Marketing for law firms looks identical. Same headshots, same stock images, same “results-driven, client-focused” language.
Firms with real expertise stay invisible because they sound like everyone else.
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You don’t need more tactics. You need a strategy that fits how your firm actually grows.
That means knowing what to say, where to say it, and why the right clients will care. Strategy first. Tactics second.
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Every episode brings in someone who’s actually built law firm growth. Marketers, partners, operators.
You leave with one specific thing you can put to work this week. No theory. No fluff.
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Counsel Cast includes a rotating group of trusted collaborators across strategy, systems, AI, visibility, and growth. These are the experts law firms rely on for clear thinking, not trends.
Joe Toscano Founder & CEO of Service Stories Joe Toscano is a former Google design ethicist turned global advocate for ethical technology and human-centered systems. As the author of Automating
Bill Shander Information designer & LinkedIn Learning Instructor Bill Shander is a data communication expert who helps professionals turn complex information into clear, compelling narratives that actually drive action. As
Pete Everitt Digital Strategist Pete Everitt is a search strategist and analytics expert who helps businesses understand not just where their traffic comes from — but why it converts. With
Q1 Show Summary What if the biggest marketing advantage your law firm has right now isn’t AI… but clarity? In this first-ever quarterly edition of Counsel Cast Compendium, Karin Conroy
Colleen Joyce CEO of Lawyer.com Colleen Joyce helps organizations grow by treating culture, leadership, and community as strategic systems—not soft ideas. She works with founders and leadership teams to build
Sean Callagy Chief Visionary Officer and Co-Founder at Unblinded & Founder at Callagy Law Sean Callagy is a visionary attorney, entrepreneur, and founder of the Unblinded movement — a behavioral
A curated reading list from Counsel Cast guests. Books that shape better strategy, clearer thinking, and smarter decisions for law firms.
“Thinking Fast and Slow” by Nobel Prize-winning psychologist Daniel Kahneman explores how humans make decisions using two systems: fast, intuitive thinking and slow, analytical reasoning. While we believe we operate rationally, Kahneman reveals that most decisions are driven subconsciously—shaped by emotion, bias, and mental shortcuts.
“Thinking Fast and Slow” by Nobel Prize-winning psychologist Daniel Kahneman explores how humans make decisions using two systems: fast, intuitive thinking and slow, analytical reasoning. While we believe we operate rationally, Kahneman reveals that most decisions are driven subconsciously—shaped by emotion, bias, and mental shortcuts.
If you want to be recognized beyond your existing network, the Authority Tour is the next step. It is a curated podcast guest campaign that places you inside conversations with audiences that are already built, already engaged, and already trusting the voices they listen to.
These are not cold audiences and you are not starting from zero. The shows are established. The listeners are paying attention. Your role is simple: show up prepared, share your expertise, and let the credibility of the room do the heavy lifting.
We handle the positioning, pitching, booking, and promotion. you show up prepared and confident.
This is how law firm owners turn thoughtful conversations into stronger recognition and better clients.
Your host for Counsel Cast
Law school didn’t teach you how to run a business or market one. that’s where I come in.
I run Conroy Creative Counsel, a marketing consultancy that works only with law firms.
Before this, I spent years in corporate marketing and earned my MBA from the University of California. Now I’m Marketing Co-Counsel® to firms that want to stop hiding in plain sight.
I’ve been featured in the ABA Journal, Lawyerist, Attorney at Work, Clio, LawFuel, and Legal Talk Network.
Counsel Cast is where I bring the working experts I trust to talk about what’s actually moving firms forward.
FAQs about Counsel Cast Podcast
Counsel Cast is a podcast about marketing for law firms. It’s hosted by Karin Conroy, founder of Conroy Creative Counsel, and features working experts on positioning, AI search, business development, and firm growth.
Managing partners, practice group leaders, firm founders, and law firm marketing directors who want strategy that fits how legal services actually get bought.
New episodes drop every Tuesday.
On Apple Podcasts, Spotify, Amazon Music, Overcast, Pocket Casts, and YouTube. Subscribe links are at the bottom of this page.
AI search and AEO, positioning and differentiation, content marketing, business development, email, public relations, SEO, websites for law firms, and the operations decisions that affect growth.
Counsel Cast is recognized as a top 10 marketing podcast and is regularly featured in legal industry publications including the ABA Journal, Lawyerist, Attorney at Work, Clio, and Legal Talk Network.
Karin Conroy is the founder of Conroy Creative Counsel and Marketing Co-Counsel® to law firms. She has an MBA from the University of California and a background in corporate marketing.
Most episodes run 30 to 45 minutes.
New episodes every other Tuesday. Pick your platform.