Counsel Cast Compendium, Q3 2026
How Do Law Firms Turn Visibility Into Authority? In this quarterly Counsel Cast Compendium episode, Karin Conroy connects the biggest strategic themes shaping legal marketing in Q2 2026. Across conversations
The Counsel Cast Podcast
Marketing strategy for law firms that want to lead,
not blend in.
Counsel Cast brings in working experts on AI search, positioning, business development, and what’s working for firms right now.
Hosted by Karin Conroy.
Hosted by Karin Conroy.
01
01
The Law Firm Problem
Marketing for law firms looks identical. Same headshots, same stock images, same “results-driven, client-focused” language.
Firms with real expertise stay invisible because they sound like everyone else.
02
02
What Smart Firms
Actually Want
You don’t need more tactics. You need a strategy that fits how your firm actually grows.
That means knowing what to say, where to say it, and why the right clients will care. Strategy first. Tactics second.
03
03
Why Counsel Cast Is Different
Every episode brings in someone who’s actually built law firm growth. Marketers, partners, operators.
You leave with one specific thing you can put to work this week. No theory. No fluff.
Recent Episodes
Think differently about marketing. A legal marketing podcast that provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more.
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Featuring Counsel Cast Collaborators
Counsel Cast includes a rotating group of trusted collaborators across strategy, systems, AI, visibility, and growth. These are the experts law firms rely on for clear thinking, not trends.
Read More...
Is Intake Undoing Your Marketing? with Doug Vanatta
Doug Vanatta Lawyer in Residence at Clio Most law firms that want more cases buy more leads. Doug Vannatta thinks that’s usually the wrong fix. After decades in sales and
Why Isn’t AI Making Your Firm Money? with Joshua Lenon
Joshua Lenon Lawyer in Residence at Clio Joshua Lenon is the Lawyer in Residence at Clio and the person who knows more about how law firms actually make money than
Why Podcasts Win in the AI Era with Rachel Allen
Rachel Allen Owner at Bolt from the Blue Copywriting Rachel Allen helps experts become impossible to ignore without sounding robotic, salesy, or overproduced. As a messaging strategist and workshop leader,
From Invisible to Authority with Terry L. Fossum
Terry L. Fossum Founder of Be-Picked and Creator of the Credibility Generator Terry Fossum is a bestselling author, keynote speaker, former Air Force Captain, and winner of FOX’s Kicking &
Found vs. Chosen: Why Lawyers Get Skipped with Andrew Colsky
Andrew Colsky Founder of Be-Picked and Creator of the Credibility Generator Andrew Colsky is the founder of Be-Picked and creator of the Credibility Generator, a system designed to help professionals
THOUGHT LEADERS’ LIBRARY
A curated reading list from Counsel Cast guests. Books that shape better strategy, clearer thinking, and smarter decisions for law firms.
Crucial Conversations by Joseph Grenny
Crucial Conversations by Joseph Grenny From the Episode, “Is Intake
Co-Intelligence by Ethan Mollick
Co-Intelligence by Ethan Mollick From the Episode, “Why Isn’t AI
Expand Your Reach with the Authority Tour
If you want to be recognized beyond your existing network, the Authority Tour is the next step. It is a curated podcast guest campaign that places you inside conversations with audiences that are already built, already engaged, and already trusting the voices they listen to.
These are not cold audiences and you are not starting from zero. The shows are established. The listeners are paying attention. Your role is simple: show up prepared, share your expertise, and let the credibility of the room do the heavy lifting.
We handle the positioning, pitching, booking, and promotion. you show up prepared and confident.
This is how law firm owners turn thoughtful conversations into stronger recognition and better clients.
Hi, I'm
Karin Conroy
Your host for Counsel Cast
Law school didn’t teach you how to run a business or market one. that’s where I come in.
I run Conroy Creative Counsel, a marketing consultancy that works only with law firms.
Before this, I spent years in corporate marketing and earned my MBA from the University of California. Now I’m Marketing Co-Counsel® to firms that want to stop hiding in plain sight.
I’ve been featured in the ABA Journal, Lawyerist, Attorney at Work, Clio, LawFuel, and Legal Talk Network.
Counsel Cast is where I bring the working experts I trust to talk about what’s actually moving firms forward.
FAQs about Counsel Cast Podcast
Counsel Cast is a podcast about marketing for law firms. It’s hosted by Karin Conroy, founder of Conroy Creative Counsel, and features working experts on positioning, AI search, business development, and firm growth.
Managing partners, practice group leaders, firm founders, and law firm marketing directors who want strategy that fits how legal services actually get bought.
New episodes drop every Tuesday.
On Apple Podcasts, Spotify, Amazon Music, Overcast, Pocket Casts, and YouTube. Subscribe links are at the bottom of this page.
AI search and AEO, positioning and differentiation, content marketing, business development, email, public relations, SEO, websites for law firms, and the operations decisions that affect growth.
Counsel Cast is recognized as a top 10 marketing podcast and is regularly featured in legal industry publications including the ABA Journal, Lawyerist, Attorney at Work, Clio, and Legal Talk Network.
Karin Conroy is the founder of Conroy Creative Counsel and Marketing Co-Counsel® to law firms. She has an MBA from the University of California and a background in corporate marketing.
Most episodes run 30 to 45 minutes.
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