Optimizing Landing Pages for SEO Success with Jesse Ringer

Jesse Ringer

Digital Marketing Strategist & Consultant at By Aries

Jesse is the founder of Method and Metric, launched in 2017. For over 10 years, I’ve helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.


My passion for progression, creativity backed by data, and the democratization of tech have led me to build an agency focused on connecting data and people in an ethical and forward-thinking way. I am a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.0


Business today is being dramatically reinvented by digital transformation and our customer’s ability to shop from anywhere. As a result, there is greater pressure to be easily discoverable online. Here is where I help companies uncover the formula that will generate more website traffic and, more importantly, more revenue.

Connect with Jesse:

You can get leads off of Instagram, Facebook, or LinkedIn, it's just a matter of finding that right mix.

Jesse Ringer

Episode 108

Show Notes

Brief summary of show:

In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success.


Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations.

Jesse’s dedication to progress, the fusion of creativity with data-driven approaches, and a commitment to making technology accessible to all have driven him to establish an agency that prioritizes the ethical and forward-thinking connection between data and people.


Widely recognized as a creative problem solver, marketer, and entrepreneur, Jesse has a track record of assembling high-performing teams and achieving remarkable outcomes.

In today’s rapidly evolving business landscape, characterized by digital transformation and the convenience of online shopping for consumers, there is an increasing demand for businesses to establish a strong online presence. This is precisely where Jesse specializes in helping companies uncover the formula for generating not only increased website traffic but, more importantly, higher revenue.

JESSE gives listeners actionable tips on:

[0:00] Intro
[2:00] What to do if your website isn’t revenue generating
[3:45] What is a landing page
[5:10] Why a one page website is a bad idea
[9:10] The purpose of a landing page compared to a service page or blog post
[10:55] How to use AI with landing pages, blog posts, and other content.
[13:55] Mistakes people make on their landing pages
[16:00] How to build a sales sequence with different types of pages
[22:05] Analytics, ads, and what people get wrong
[25:30] How to use google analytics to help your customer journey
[32:40] Leveraging a page that is gaining traction
[33:50] Jesse’s book review
[38:50] One big tip to gain from this conversation

Jesse Ringer's Book

From the publisher:

Jer Thorp’s analysis of the word “data” in 10,325 New York Times stories written between 1984 and 2018 shows a distinct trend: among the words most closely associated with “data,” we find not only its classic companions “information” and “digital,” but also a variety of new neighbors―from “scandal” and “misinformation” to “ethics,” “friends,” and “play.”

To live in data in the twenty-first century is to be incessantly extracted from, classified and categorized, statisti-fied, sold, and surveilled. Data―our data―is mined and processed for profit, power, and political gain. In Living in Data, Thorp asks a crucial question of our time: How do we stop passively inhabiting data, and instead become active citizens of it?

Threading a data story through hippo attacks, glaciers, and school gymnasiums, around colossal rice piles, and over active minefields, Living in Data reminds us that the future of data is still wide open, that there are ways to transcend facts and figures and to find more visceral ways to engage with data, that there are always new stories to be told about how data can be used.

Punctuated with Thorp’s original and informative illustrations, Living in Data not only redefines what data is, but reimagines who gets to speak its language and how to use its power to create a more just and democratic future. Timely and inspiring, Living in Data gives us a much-needed path forward.

Living in Data by Jer Thorp