What's important is the message we share and the people that the message is meant for. If you make a mistake, in the big scheme of things, it's not that big of a deal.
Brief summary of show:
Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover.
These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of these hard moments herself.
When it comes to creating content, there’s no “right” or “wrong” way, it’s about the way that feels best to you. And we do need to show up, we need to take up that space, because our clients are waiting for us to do so.
Davina is a Florida-licensed attorney, law firm growth strategist, and founder of Wealthy Woman Lawyer, LLC®. Wealthy Woman Lawyer® helps women law firm owners scale their law firm business to and through a million dollars in annual revenue with total ease.
We talk about:
- The mistakes women lawyers are making when it comes to content marketing
- Why you can’t and shouldn’t do it all on your own
- The fears around showing up and being a perfectionist
- Overestimating how widely-seen your content is
- Why you should take inventory of your content and remove what is no longer relevant
Davina Frederick's Book
From the publisher:
Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must:
· Take Extreme Ownership of everything that impacts their mission, yet utilize Decentralize Command by giving ownership to their team.
· Care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission.
· Exhibit the most important quality in a leader―humility, but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission.
The Dichotomy Of Leadership by Jocko Willink
Calculator for discovering your marketing budget