LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik

Rich Haik

President & CEO of Alpha social media

Rich Haik comes from a background deeply rooted in entrepreneurship. Growing up, he was constantly surrounded by the dynamic world of business, which ignited my passion for technology and social media at a very young age.

Rich channeled my experiences and insights into founding his own agency, specializing in social media and web design. He has seen his agency grow and evolve. His journey has been about constant learning, adapting, and striving to offer the best in a fast-paced, ever-changing digital landscape.

Connect with Rich:

just be vulnurable on social media. be real and it will pay off.

Rich Haik

Episode 121

Show Notes

Brief summary of show:

In this thought-provoking episode we delve into the controversial and often unexplored aspects of LinkedIn’s role in the legal profession with Rich Haik. This episode aims to dissect the reality behind the popular belief that LinkedIn is an indispensable tool for legal marketing and networking.


We begin by exploring LinkedIn’s impact on the legal industry, particularly focusing on its effectiveness in building professional networks, enhancing law firm visibility, and establishing individual lawyers as thought leaders. The episode raises critical questions: Is LinkedIn truly a driver of meaningful professional connections for lawyers, or has it become a crowded and competitive marketplace overshadowed by algorithmic biases and pay-to-play strategies?


Rich Haik is a social media expert and we engage in a lively debate on the merits and pitfalls of LinkedIn. They discuss the platform’s features, such as lead generation, premium services, and the true value of endorsements and recommendations. 


This episode also examines the evolving landscape of professional networking platforms, questioning whether LinkedIn remains the best option for lawyers or if emerging alternatives might better serve their needs. 


Listeners are invited to engage with the podcast by sharing their experiences and perspectives on LinkedIn, fostering a community discussion on the platform’s role in the legal industry.


This episode is a must-listen for legal professionals navigating the intricacies of digital marketing, law students and young lawyers cultivating their online presence, and anyone interested in the intersection of social media and the legal profession. Tune in to challenge your perceptions and gain a deeper understanding of LinkedIn’s place in legal marketing. 

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For exclusive content and in-depth resources

Rich gives listeners actionable tips on:

[0:00] Intro
[2:00] Why lawyers should not be afraid of getting on social platforms
[11:17] How to post better
[15:35] Staying up to date on what we should be posting
[17:07] Creating a system for planning for growth especially with holidays
[24:30] Leveraging paid ads on LinkedIn effectively
[27:47] Getting leads from people you know, and leveraging in person leads
[29:40] QR code from your linkedin profile
[32:33] His take on AI
[37:25] How to use ChatGPT in terms of social media
[38:55] Book review
[43:36] One big takeaway from this episode

The Culture Code by Daniel Coyle

Rich Haik's Book

From the publisher:

Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.

The Culture Code by Daniel Coyle