Doug Refischneider
Fractional CMO at Chief Outsiders
Connect with Doug:
just be vulnurable on social media. be real and it will pay off.
Doug Reifschneider
Episode 127
Show Notes
Brief summary of show:
In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms.
Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketing Officer (CMO), Doug has worked with home services, funeral services, franchised security services, B2B, and restaurants to prove that marketing skills are transferrable. Chief Outsiders is the largest Fractional CMO firm in the USA.
Chief Outsiders stands as the largest fractional CMO firm in the U.S., offering over 110 CMOs and chief sales officers. Doug shares insights into the growing trend of fractional services across industries, including law firms, and emphasizes the importance of understanding customer needs, competition, and unique value propositions for effective marketing strategies.
We get into ‘The Growth Gears’ methodology as a simplified approach to marketing strategy, focusing on insights, strategy, and execution phases to fuel business growth. Doug also highlights common marketing mistakes businesses make, such as lack of coherent strategy or ‘random acts of marketing,’ and suggests solutions like customer nurturing and leveraging operational systems for automated post-purchase engagement to keep law firms on the path to growth.
Find answers and more on our website,
For exclusive content and in-depth resources
Doug Reifschneider gives listeners actionable tips on:
0:00 Intro
2:18 How he starts a big marketing strategy for a client
4:59 Using your people as a point of differentiation
8:31 How to move your clients through “I need marketing” to spending time going through a strategy for growth
10:34 How to explain the mistakes your clients are making when they come to you
12:54 What kind of suggestions do you offer at the bottom part of the funnel
16:56 How do you avoid random acts of marketing and stay focused
18:16 Do you have metrics and reporting to assure people it’s working
20:32 What’s the typical timeframe you recommend for them to see results
23:25 Looking at clients as customers and why language matters
26:31 Book Review
31:50 One big takeaway
Doug Reifschneider's Book
In the insightful book review segment of this episode, Doug Reifschneider brings to light a pivotal resource for any law firm intent on mastering market leadership and strategic growth: “The Growth Gears” by Art Saxby. This recommendation is not just a nod to an influential read but a guidepost for our Thought Leaders Library, emphasizing the book’s core philosophy that successful marketing is not merely a matter of chance but a result of deliberate, strategic actions.
From the publisher:
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business―working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
