There's a relationship recession among lawyers and it's contributing to some marketing missteps.
Brief summary of show:
In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships.
Jennifer gives listeners actionable tips on:
[1:45] What happens when clients’ social approaches are not working
[5:05] The impact of lack of social connection
[6:40] What happens when people who are lacking connection also lack social competence?
[10:15] Tips for connecting with clients and helping them become approachable to their audience
[11:30] Harnessing the fear of standing out
[15:55] Tips for standing out online and making a good impression
[16:50] Do the same connection methods work for everyone?
[19:25] How to avoid shiny object syndrome and build meaningful connections with intentional marketing
[22:30] Reconnecting with dormant ties
[25:10] Jennifer’s book review
[32:50] One big takeaway from this episode
Jennifer Forester's Book
From the publisher:
It has never been more challenging to know what to say and do when those around us are hurting. We can feel empathy and compassion, but yet allow fear, doubt, and burnout to take over and paralyze us from connecting with each other. Our intentions may be good, but we don’t have the skills to know how to break through what we call the Awkward Zone. How do we “show up” for coworkers, friends, classmates, family, acquaintances, and even strangers when we are all struggling? Experts in the mental health field are recognizing that we do indeed need each other. We can’t self-care our way out of this. It takes intentional connection – the reciprocal relationships within our homes, workplaces, schools, neighborhoods, and communities — to ultimately bring about our emotional resilience. Showing Up breaks it all down. It uncovers the behaviors that get us off track and outlines the science of how human care works. It equips individuals, leaders, and organizations to break through the Awkward Zone so that people in your life know that you care. Filled with evidence-based tools and strategies, as well as touching stories, this book is a guide to bringing strength and hope to others and ourselves.