There's a massive divergence between what consumers actually want and what lawyers think they want.
Brief summary of show:
IS a DIY website right for your firm?
How do you know if you should create a professional website or a website through Clio’s new website developer app?
In this day and age, every lawyer should have a marketing plan, and part of that plan should be an online presence and website.
As the CEO and Founder of Clio and a pioneer in cloud-based legal technology, Jack Newton has spearheaded efforts to educate the legal community on the security, ethics, and privacy issues surrounding cloud computing, and has become a nationally recognized author and speaker on these topics. Jack has set a mission for himself and Clio to transform the practice of law, for good, and for over a decade, his commitment has been unwavering. Jack’s tremendous vision has already made a deep impact on one of the world’s oldest professions.
Jack gives listeners actionable tips on:
[1:15] Jack’s entrepreneurial journey and launching through a recession
[5:30] How Jack planned for Clio’s growth and pivots during the recession
[11:45] Tips for creating a sustainable website
[15:30] The Legal Trends Report
[21:30] How to communicate the right message on your website
[27:40] Using a scheduling app
[30:40] Which law firms the Clio website builder is for
[42:40] How to be authentic in the online space
[47:20] Jack’s book review
Jack Newton's Book
From the publisher:
Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.
Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish.
In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.
Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.
Antifragile is a blueprint for living in a Black Swan world.