Tanya Brody's Book
In our quest to continuously bring invaluable resources and insights to the forefront for our esteemed audience of legal professionals, this month’s selection for the Thought Leaders Library is nothing short of a marketing revelation. Chosen by the distinguished Tanya Brody, our upcoming episode dives deep into the methodologies and strategies outlined in Ryan Deiss’s seminal work, “Invisible Selling Machine.”
At the heart of every thriving law practice lies the art of converting leads into clients seamlessly and inconspicuously. Ryan Deiss masterfully unveils the blueprint to an automated marketing system that operates quietly in the background, nurturing leads without the need for constant oversight or intervention. This is the essence of the ‘Invisible Selling Machine’—a system designed to engage, convert, and retain clients with minimal fuss but maximum efficiency.
Tanya Brody, a connoisseur of effective marketing strategies within the legal domain, brings her keen insights and experiences to highlight how Deiss’s principles can be tailor-fitted to the unique challenges and opportunities faced by law firms today. Through our discussion, we aim to shed light on the following facets of the book:
From the publisher:
What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful o carefully crafted email messages), making sales while you sleep is not only possible… it’s downright simple! In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers. In short, if you want to grow your business and your customers just happen to have an email address… …this book is for you.
