People will Google your name. Make sure you have that knowledge panel that puts you in the best possible light -- that's what will convert you.
Brief summary of show:
How do you manage your brand on Google? What is an SERP and why is it important
Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym “The Brand SERP Guy” for his professional work!
Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.
In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).
Jason gives listeners actionable tips on:
• [1:15] What SERP means
• [3:10] What lawyers are doing wrong when it comes to Google
• [6:00] What a ‘knowledge panel’ is
• [12:40] How to control what shows up on this panel
• [15:45] Keeping an open feedback loop on Google
• [17:20] Why reviews are so important
• [22:20] How to educate Google about who you and your audience are
• [32:05] Why you need to focus on SEO as part of your strategy
• [36:55] Jason’s book review
Jason Barnard's Book
From the publisher:
If you’re a lawyer, competition drives you—but not just in the courtroom.
You can’t rely on success alone to stand out in today’s market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials.
In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he’s used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It’s easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don’t need to be an SEO expert to leverage digital marketing. Whether you’re a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.