Building a relationship over email allows you to scale your business.
Brief summary of show:
How do you grow your email list?
And better yet, WHY is it important for you and your firm?
In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry.
We also touch on why email marketing is important, especially if your business is primarily referral-based.
Kendra has more than 15 years of experience in marketing. She has managed one of the world’s most iconic brands and spends her time now helping small businesses, entrepreneurs and nonprofits create marketing plans that provide results. Her passion is email marketing as that is one of the best ways to get results.
Kendra gives listeners actionable tips on:
• [1:55] Why email marketing is important
• [2:50] The powerful of email marketing
• [4:00] How email marketing keeps you top of mind
• [4:50] What lawyers get wrong about email marketing
• [8:40] Optimizing your email template design
• [12:25] Text-based vs. image heavy emails
• [15:35] How to get your list to convert
• [18:45] Tips for selling through email without being salesy
• [22:10] Do you need email marketing when your business is referral based?
• [26:20] How her experience working for Fortune 500 companies translates to small business
• [33:10] Kendra’s book review
• [37:40] One big idea that works when it comes to email marketing
Kendra Corman's Book
From the publisher:
Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an “ideal,” a moving target that is always out of reach. When we measure ourselves against that ideal, we’re in “the GAP.” However, when we measure ourselves against our previous selves, we’re in “the GAIN.”
That is where the GAP and the GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan’s coaching clients periodically take stock of all that they’ve accomplished-both personally and professionally-they are often shocked at how much they have actually achieved. They weren’t able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals.
In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that’s really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful, and feeling like you are making progress even when times are tough, which will in turn bolster motivation, confidence, and future success.
If you’re finding that happiness eludes you no matter how much you’ve achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfillment and success.