Your content can't be stagnant on your website. It should constantly be changing, and you should be adding things to it as time goes on.
Brief summary of show:
In this episode, Adam Sinkus joins me to discuss how to get more leads from your website.
He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation.
Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. Adam has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics.
Adam gives listeners actionable tips on:
[2:00] Why your website needs constant attention
[5:35] How to improve leads to and from your website
[7:15] The power of having clear CTAs
[10:40] Creating “secondary calls to action” on your site
[13:25] Marketing strategies you can develop from have a website, including targeted ads
[14:10] Creating a look-alike audience
[17:05] Adam’s book review
[20:20] Focusing on your website visitor
[25:05] Designing an easy client experience on your website
[29:20] Organizing the information on your website
[30:15] One big takeaway to implement right away
Adam Sinkus' Book
From the publisher:
The difference between helping and selling is just two letters, but those two letters make all the difference.
What if – faced with more competition than ever before – you stopped trying to be amazing, and just started being useful?
Jay Baer’s Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer’s Youtility framework is now a standard part of the marketing framework in many of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.