Monica Pitts
Founder of MayeCreate Design
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If I'm going to use a stock photo, it's not going to be people in suits shaking hands. Everybody knows that's not real and that it's not you.
Monica Pitts
Episode 134
Show Notes
Brief summary of show:
In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.
We explore the importance of understanding your audiences’ needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients.
You have unique gifts to share. But… does the world KNOW what you have to offer?
Cindy is the person who helps make sure the answer to this question is a resounding: YES.
Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch.
From helping an Asian woman-owned business break into the male-dominated construction industry… to launching grief circles during the holiday season… Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way.
Find answers and more on our website,
For exclusive content and in-depth resources
Monica Pitts gives listeners actionable tips on:
00:00 Intro
01:06 Understanding Meta Ads
03:07 Exploring the Marketing Funnel
04:25 Types of Ads and Their Purposes
07:56 Retargeting Strategies
11:53 Common Mistakes in Ad Campaigns
14:33 Optimizing Your Website for Conversions
18:58 The Importance of Testing and Optimization
24:22 Budgeting and Money Mindset
31:31 One thing that works
Monica Pitts' Book
This episode, we’re excited to share a special pick by Monica Pitts – “The Power of a Positive Team” by Jon Gordon.
Monica Pitts explains that in “The Power of a Positive Team,” Jon Gordon offers an insightful guide on how to build and sustain a high-performing team through positivity. Drawing on real-world examples and practical strategies, Gordon emphasizes the importance of a positive mindset, effective communication, and strong leadership in creating a cohesive and motivated team. Whether you’re leading a law firm, a corporate team, or any group aiming for success, this book provides valuable lessons on fostering a culture of trust, collaboration, and resilience.
Join us as we delve into the principles of positive teamwork and explore how these can be applied to enhance your professional and personal life. Don’t miss out on this inspiring read, and be sure to share your thoughts and experiences with us!
From the publisher:
Worldwide bestseller ― the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams – and provides practical tools to help teams overcome negativity and enhance their culture, communication, connection, commitment and performance.
Jon Gordon doesn’t just research the keys to great teams, he has personally worked with some of the most successful teams on the planet and has a keen understanding of how and why they became great. In The Power of a Positive Team, Jon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together more effectively and achieve superior results.
Utilizing examples from the writing team who created the hit show Billions, the National Champion Clemson Football team, the World Series contending Los Angeles Dodgers, The Miami Heat and the greatest beach volleyball team of all time to Navy SEAL’s, Marching bands, Southwest Airlines, USC and UVA Tennis, Twitter, Apple and Ford, Jon shares innovative strategies to transform a group of individuals into a united, positive and powerful team.
This book is meant for teams to read together. It’s written in such a way that if you and your team read it together, you will understand the obstacles you will face and what you must do to become a great team. If you read it together, stay positive together, and take action together you will accomplish amazing things TOGETHER.
