If you're in a situation where you want to outrank your competitor online, go after long tail keyword phrases.
Brief summary of show:
In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO.
First up, we will be breaking down website growth. It’s important to have a clear understanding of what website growth means and how to measure it. We also talk about the expectations around what your marketing budget should be, the pitfalls of being a generalist, and how to measure gaps in your website strategy.
Joining me for this conversation is Aaron Carpenter. Aaron is the founder of Legendary Lion Creative Agency and Mental Health Marketing.
In 2011 Aaron founded Legendary Lion Creative Agency to help small businesses grow and succeed. Since then he has worked with hundreds of mental health clinicians and group practices worldwide to help them grow their practice with his trademarked “Private Practice Growth System”. In 2021, Aaron joined the awesome mentor team at UGURUS to provide support for growing agencies worldwide.
Aaron gives listeners actionable tips on:
[2:10] Breaking down website growth
[3:45] Expectations around what your marketing budget should be
[5:35] Pitfalls of being a generalist
[10:50] The power of hiring an expert in a specific niche market
[13:40] How to measure gaps in your website strategy
[17:15] Understanding your marketing goals
[19:05] What is organic SEO
[20:15] How to rank on Google
[25:35] Having a high domain authority
[29:50] Aaron’s book review
[34:10] One big takeaway to implement from this episode
Aaron Carpenter's Book
From the publisher:
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.