so how do we drive more sales? This becomes a marketing question.
Brief summary of show:
In this episode, we learn how to do profit-driven marketing with Hannah Smolinski.
How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be paying attention to our numbers to increase profitability?
Hannah is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. Her experience working for one of the world’s largest accounting firms inspired her to make corporate expertise accessible to small business owners through fractional CFO services. She also hosts a YouTube channel with over 35,000 subscribers and uses the platform to help small businesses achieve financial success.
Hannah gives listeners actionable tips on:
[3:20] How to figure out which numbers are most important to pay attention to
[7:35] How to know which marketing activities are actually profitable
[12:05] Tips for doing the math and knowing how much you should be spending on marketing
[19:00] How to find out where our leads are coming from
[25:30] Putting blinders on to what the competition is doing
[27:35] Hannah’s book review
[32:10] Tips for speaking to your audience and their pain points directly
Hannah Smolinski's Book
From the publisher:
Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm’s key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree’s down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You’ll be fascinated to learn: Why your numbers are lying to you (and why you are the cause!) How labor productivity is the key to profitability and simplifying human resource decisions