You can't start from zero and then think that there's going to be any level of success if you don't have your brand in place first.
Brief summary of show:
In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income.
Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a ‘mysterious’ field where only a handful of people make millions. However, Tracy argues that the true value of podcasting lies in its ability to attract, retain, and engage an audience to build trust and drive business growth. She also highlights the flexibility of the medium, allowing content creators to experiment and evolve their strategy based on audience feedback. Tracy rounds up the conversation by strategically positioning the podcast as an essential part of the marketing funnel, suggesting that a podcast can facilitate the smooth transition of potential clients from one marketing phase to another.
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor, The Next Little Thing and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
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Tracy gives listeners actionable tips on:
2:08 Biggest tip about how people are making money with podcasting
06:56 The “mystery” about podcasting
09:18 What should you be focusing on over ad revenue
14:24 It’s never starting at zero with marketing
16:19 How to convert your audience
17:06 Fact about cover art and naming your podcast
19:25 Thinking about what is going to grow shows – having an outward focus
22:15 People not seeing the value in certain conversions
26:43 Seeing the bonuses after the 25 episode tipping point
28:40 A story about her 3D print show, the power of producing episodes and getting a deal ever after she had stopped publishing
30:55 Why a targeted podcast makes more sense then a viral one
31:55 Investing in your show
33:56 Creating a marketing funnel
40:51 Book Review
43:52 One big takeaway
Tracy Hazzard's Book
From the publisher:
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these “smartcuts” to rethink convention and accelerate success.
In every era, innovators from art to science to business have used what psychologists call “lateral thinking” to find better routes to stunning accomplishments. Smartcuts shows how they bucked the norm—and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn multiplication tables, and how, paradoxically, it’s easier to build a huge business than a small one.
Smartcuts tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It’s about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society’s problems faster than we think.