AI is here to augment our lives, not to replace us in any way.
Simon Kingsnorth
Episode 080
Show Notes
Brief summary of show:
AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm.
But will it replace traditional jobs? Is it still necessary to hire out certain roles?
And how can you leverage this AI technology as part of your marketing strategy? How do you identify where in your content creation process makes the most sense to use AI?
Joining me for this conversation is Simon Kingsnorth. Simon is a global marketing expert and best selling author. He is also a keynote speaker and CEO of SK, a global strategic marketing agency.
If you’ve been wanting to test out AI and realize its power within your own practice, you will take away a ton of value from our conversation.
Simon gives listeners actionable tips on:
[2:10] Why everyone is talking about AI right now
[2:50] Why is ChatGPT specifically getting so much attention
[6:30] Will ChatGPT replace traditional jobs?
[10:40] What happens when Google recognizes something was created by AI?
[16:10] The most prominent AI tools to try
[25:00] The costs associated with AI technology
[28:30] How to integrate AI into your marketing strategy
[34:15] Is there a risk of plagiarism?
[35:55] Simon’s book recommendation
[40:50] One aspect of business Simon knows always works
Simon Kingsnorth's Book
From the publisher:
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
