How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske

Erin Andrea Craske

brand strategist

Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she’s an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.

Connect with Erin Andrea:

Your message has to be relevant to me and it has to appeal to me, right? Which means it is resonate with who I am.

Erin Andrea Craske

Episode 130

Show Notes

Brief summary of show:

Elevate Your Law Firm’s Branding and Client Conversion! In today’s episode of Counsel Cast, “How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske,” join us as we explore the transformative power of branding in guiding prospects through the marketing funnel with branding expert Erin Andrea Craske.



She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding. 



She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors. 



Episode Highlights:


• Discover how effective branding strategies can significantly enhance your law firm’s client journey through the marketing funnel.

 Erin Andrea Craske shares her invaluable insights on developing a cohesive brand identity that resonates with clients.

 Unveil the secrets to leveraging branding at each stage of the funnel for increased awareness, engagement, and conversion.

 Learn practical tips for creating a brand that not only attracts but retains clients in a competitive legal landscape.

Find answers and more on our website,

For exclusive content and in-depth resources

Erin Andrea Craske gives listeners actionable tips on:

0:00 Intro
03:29 The core of branding – getting people to make the decision in the way we want them to when it comes down to the right time
05:16 How to move people through the decision process rather than assume action
11:14 The money drain on acquisition/awareness when you’re not using a strategy
14:55 Adding the emotional piece into consideration to really speak to clients
18:07 The bottom of the funnel, emotionally
22:33 Taking your overthinking out of the brand and focusing on your potential client/customer
23:45 Lead with the questions you most get from your clients
26:44 Book Review
34:24 One big takeaway

The Art of Happiness by The Dalai Lama

Erin Andrea Craske's Book

Welcome to this month’s selection for the Thought Leaders Library, carefully chosen by Erin Andrea Craske. This time, we delve into the profound pages of “The Art of Happiness” by His Holiness the Dalai Lama and Howard C. Cutler, M.D. As a curator of transformative ideas and a proponent for personal and professional growth, Erin brings us a work that transcends traditional boundaries of self-help, weaving together the threads of Eastern spirituality and Western psychology.



📚 About the Book:


“The Art of Happiness” is not just a book; it’s a dialogue between the spiritual and the scientific, offering insights into achieving peace, happiness, and fulfillment. Through conversations with psychiatrist Howard C. Cutler, the Dalai Lama explores the essence of human nature and the foundation of true happiness, making ancient Tibetan Buddhist principles accessible to a modern audience.


🔍 Key Takeaways:


Embrace the Dalai Lama’s teachings on overcoming negative emotions and cultivating a happy mind.

Explore the significance of compassion, empathy, and kindness in personal growth and happiness.

Discover actionable strategies for facing life’s challenges with a positive outlook.

Gain wisdom on balancing spiritual well-being with everyday life, emphasizing the journey towards a meaningful existence.

From the publisher:

Nearly every time you see him, he’s laughing, or at least smiling. And he makes everyone else around him feel like smiling. He’s the Dalai Lama, the spiritual and temporal leader of Tibet, a Nobel Prize winner, and a hugely sought-after speaker and statesman. Why is he so popular? Even after spending only a few minutes in his presence you can’t help feeling happier.

If you ask him if he’s happy, even though he’s suffered the loss of his country, the Dalai Lama will give you an unconditional yes. What’s more, he’ll tell you that happiness is the purpose of life, and that the very motion of our life is toward happiness. How to get there has always been the question. He’s tried to answer it before, but he’s never had the help of a psychiatrist to get the message across in a context we can easily understand.

The Art of Happiness is the book that started the genre of happiness books, and it remains the cornerstone of the field of positive psychology.

Through conversations, stories, and meditations, the Dalai Lama shows us how to defeat day-to-day anxiety, insecurity, anger, and discouragement. Together with Dr. Howard Cutler, he explores many facets of everyday life, including relationships, loss, and the pursuit of wealth, to illustrate how to ride through life’s obstacles on a deep and abiding source of inner peace. Based on 2,500 years of Buddhist meditations mixed with a healthy dose of common sense, The Art of Happiness is a book that crosses the boundaries of traditions to help readers with difficulties common to all human beings. After being in print for ten years, this book has touched countless lives and uplifted spirits around the world.

The Art of Happiness by The Dalai Lama