The more specific, narrow, and focused your message, the easier it is to find and attract clients.
Brief summary of show:
How is speaking a marketing strategy?
How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients?
As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur.
Featured on the Inc. 5000 list, Forbes, Inc. Entrepreneur, and The Huffington Post, he has committed his expertise and insight to equip others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads. Grant lives near Nashville, Tennessee with his wife, Sheila, and their three daughters. For more, visit thespeakerlab.com.
Steve gives listeners actionable tips on:
• [1:50] Two questions to ask yourself before you start booking speaking engagements
• [7:15] Speaking to potential clients vs. referral sources
• [9:10] What ‘promise’ are you delivering?
• [9:55] Establishing yourself as the expert
• [16:20] Knowing when to scale
• [17:40] How to know where speaking fits in your marketing strategy
• [23:10] Keeping people engaged in what you’re doing
• [28:50] Tweaking your message as you go
• [37:40] Grant’s book recommendation
Grant Baldwin's Book
From the publisher:
Rework shows you a better, faster, easier way to succeed in business.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.
Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.