These are emotional decisions and if you don't have information and emotion on the table, it's much harder to move someone to a decision.
Brief summary of show:
In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.
Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.
Steve gives listeners actionable tips on:
• How networking has changed in the last two years
• How networking is different from sales
• Tips to conducting effective networking sessions
• How to make sure you’re always talking to the decision makers
• Tips to ensure your networking sessions are hitting maximum impact
Steve Fretzin's Book
From the publisher:
Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize ― YOU ARE THE BRAND.
It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.
You Are the Brand by Mike Kim
how to network in 2021