How does positioning bring better leads? with Daniel Steinberg

Daniel Steinberg

Co-Founder of lawbrokr

Leveraging his background in Professional Services (Ex-EY), Marketing Technology (Ex-Influitive), and Legal Technology (Ex-Clio), Daniel Steinberg is the Co-Founder, and CEO of lawbrokr™, a pre-qualification platform that helps lawyers humanize the way clients interact with their law firm.

Connect with Daniel:

It's your job to understand what the consumer's problem is so that you can then move one step closer to either retaining or advising them.

Daniel Steinberg

Episode 087

Show Notes

Brief summary of show:

How does positioning yourself online bring better leads to you and to your firm?

It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for.

In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, which will ultimately add to your bottom line.

Leveraging his background in Professional Services (Ex-EY), Marketing Technology (Ex-Influitive), and Legal Technology (Ex-Clio), Daniel Steinberg is the Co-Founder, and CEO of lawbrokr™, a pre-qualification platform that helps lawyers humanize the way clients interact with their law firm.

Daniel gives listeners actionable tips on:

[2:00] Positioning yourself and being authentic online
[3:55] Why brands are moving towards micro influencers
[8:45] Positioning in relation to your niche
[14:10] Why it’s not the consumer’s job to know your process
[16:50] How to figure out what your consumer’s questions are
[19:10] How to pre-screen your potential client
[23:20] Tips for getting higher quality leads
[26:10] Your client’s time matters too
[29:25] Making it easy for people to want to work with you
[30:40] Intake questions that lawyers get wrong
[37:50] Daniel’s book review
[41:00] One big takeaway to implement today

Daniel Steinberg's Book

From the publisher:

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Contagious by Jonah Berger