For lawyers who serve a variety of industries, those industry publications are looking for insights into various issues. They're looking for a legal expert who can break down topics, who can provide that kind of thought leadership content and insight.
Michelle Calcote King
Brief summary of show:
Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in?
Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm.
Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association’s Southeast Board of Directors.
We talk about:
• Why the success of PR is hard to measure
• What share of voice is and how to grow your firm’s share of voice
• Why credibility in media outlets and ultimately across Google are important for your firm’s growth and success
• Tips to producing valuable content
Michelle Calcotte King's Book
From the publisher:
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?
Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.
Everybody Writes by Ann Handley
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