How do you evolve your firm with design? with Gail Doby

Gail Doby

Co-founder of Pearl Collective

Gail Doby is co-founder of Pearl Collective, a firm that has helped designers, architects, and other creatives increase their profitability by up to 512 percent. As the firm’s Chief Vision Officer, Doby does more than help her clients wrangle decimals on a budget sheet. After nearly 20 years of experience running her own Denver-based design firm (plus a BSBA in Finance and Banking), she’s obsessed with sharing innovative ways to overcome the business roadblocks, challenges, and detours creative entrepreneurs face when trying to do it on their own. (She also works as a strategist, brand builder, interviewer, marketer, operations manager, human resource advisor, and sometimes therapist.) No matter which hat she is wearing, her goal is simple—to empower design-industry clients to differentiate themselves, drive measurable results, achieve business projections, and create personal satisfaction through game-changing strategies and business practices.

Connect with Gail:

Design is one of the most critical decisions because that's the first impression people have of you and your firm.

Gail Doby

Episode 072

Show Notes

Brief summary of show:

How do you evolve your firm with design?

 

Why is it so important to consider the design of your firm from all angles?

 

While some may believe that design doesn’t matter, it truly does impact your firm in terms of clients, retention, trust and brand presence.

 

Joining me for this conversation is Gail Doby.

 

Gail Doby is co-founder of Gail Doby Coaching & Consulting, a firm that has helped designers, architects, and other creatives increase their profitability by up to 512 percent. As the firm’s Chief Vision Officer, Doby does more than help her clients wrangle decimals on a budget sheet. 

 

After nearly 20 years of experience running her own Denver-based design firm (plus a BSBA in Finance and Banking), she’s obsessed with sharing innovative ways to overcome the business roadblocks, challenges, and detours creative entrepreneurs face when trying to do it on their own. (She also works as a strategist, brand builder, interviewer, marketer, operations manager, human resource advisor, and sometimes therapist.) 

 

No matter which hat she is wearing, her goal is simple—to empower design-industry clients to differentiate themselves, drive measurable results, achieve business projections, and create personal satisfaction through game-changing strategies and business practices.

Gail gives listeners actionable tips on:

• [1:40] Where to begin with design 

• [4:30] What happens when a lawyer doesn’t put thought into developing their brand

• [10:45] Why your brand today doesn’t have to be a permanent decision 

• [17:55] The process behind evolving your brand 

• [23:15] How to ensure your brand aligns with your goals

• [25:50] How design has changed over the years

• [26:25] Gail’s book review

Gail Doby's Book

From the publisher:

This isn’t a book about BECOMING it’s about BEING: noted psychologist Dr. Benjamin Hardy shows how to imagine the person you want to be, then BE that person now. When you do this, your imagined FUTURE directs your behavior, rather than your past. 

Who is your Future-Self?
 
That question may seem trite. But it’s literally the answer to all of your life’s questions. It’s the answer to what you’re going to do today. It’s the answer to how motivated you are, and how you feel about yourself. It’s the answer to whether you’ll distract yourself on social media for hours, whether you’ll eat junk food, and what time you get up in the morning.
 
Your imagined Future-Self is the driver of your current reality. It is up to you to develop the ability to imagine better and more expansive visions of your Future-Self.
 
Your current view of your Future-Self is very limited. If you seek learning, growth, and new experiences, you’ll be able to imagine a different and better Future-Self than you currently can.
 
It’s not only useful to see your Future-Self as a different person from who you are today, but it is also completely accurate. Your Future-Self will not be the same person you are today. They will see the world differently. They’ll have had experiences, challenges, and growth you currently don’t have. They’ll have different goals and priorities. They’ll have different habits. They’ll also be in a different world—a world with different cultural values, different technologies, and different challenges. 

Be Your Future Self Now by Benjamin Hardy